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Top Ten Ideas to Jump Start Your Business! (continued)

#6 IDEA
DEVELOP AN ADVERTISING PLAN!
Any advertising should be well-planned and boost your sales during slow times of the year. Don't be a victim of the advertising sales person and run ads here or there with little or no purpose or logic!  A plan allows you to measure the effectiveness of an ad program by determining the increase of sales or inquiries during a specific period.

You can make your advertising dollar much more effective by advertising with frequency.  A small ad that runs over a period of time, (like  every week for 6-weeks), usually brings better results than a large ad that runs only once. Customers need to see your presence again and again to retain your message.

Your ad should have only one purpose or objective, (like announcing a sale or open house, or introducing a new product or service). Don't confuse customers by putting too much information in your ad.  Keep it simple.

Once again, if you accept Credit Cards don't forget to let the public known by placing the recognizable symbols in your ads.

#7 IDEA
CREATE AN EVENT!
Maximize your advertising dollar with an EVENT.  Fun events like contests, give-aways, celebrity appearances, or similar promotions give people a purpose to  do business with you during a specified time. Be creative and do something different!  You will be surprised how much traffic you can build for your business! Don't forget to remind customers that you accept Credit Cards by prominently displaying decals.

#8 IDEA
GET FREE PUBLICITY!
Let the local media know about your EVENT. Send press releases to all the area media. Many publications and local news shows have reserved spots specifically for these types of events.  And, remember, the more creative the event, the better your chance of having the press report it!  One of the best things about publicity is: ITS FREE!

#9 IDEA
KEEP A DATABASE OF ALL CUSTOMERS!
It's much easier to resell to someone who has already done business with you successfully, than someone who has never heard of you.

Keep in touch with your customers by sending them a simple postcard periodically throughout the year.  Make sure to remind them that you can finance new purchases with Credit Cards!

#10 IDEA
APPLY TODAY!
Call CCP to find out how easy it is to get set up to accept Credit Cards. All businesses including Internet businesses can apply online! We can have you increase your sales in as little as 24  hours!

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